Snapshot:
Redroaster Coffee Co. is a pioneer of speciality coffee in the UK. It has been loved and shaped by the people of Brighton for the past sixteen years. Redroaster is characterised by the community that helped create the welcoming social space that it is. Everyone knows everyone else; the barriers and formalities between ‘staff member’ and ‘customer’ have become blurred. Redroaster will always put people and experience first and will be thought of as a credit to the community.

The Objective: A refreshed brand identity, signage and aesthetic approach that would align with the client’s reputation as a pioneer and innovator.

The Opportunity: In Brighton, UK, Redroaster was considered a pioneer in the coffee and cafe experience - but its brand and decor were tired. Our challenge was to create something unique and modern, with a touch of Melbourne, that would provide a refreshed and reinvigorated brand identity without relinquishing the considerable brand equity that existed within the local community.

The Outcome: With interior design firm Stella Collective engaged by the client, the concept of ‘Botanical Punk’ was born. Being at the mercy of UK winters, when outdoor dining is not an option, Stella Collective created a year-round oasis, bringing the outside in. Our creative approach reflected this idea, with a typeface that challenged the expected and embodied the slightly oddball - yet beautiful - nature of the town.
Commissioned illustration by Melbourne artist Amery Johnston captured the literal qualities of the oasis and complemented the brands other visual elements, as well as being featured on the coffee packaging. Cheeky signage executions e.g. “The beach is boring” helped define the playful and welcoming nature of the space.