Snapshot:
Plumage is a journey and a destination; where conversations spill and connect and wine flows. We are skilful practitioners in the art of hair, attuned to our clients’ needs, carefully tailoring each indulgence to leave you feeling beautiful and confident. Our philosophy is built on honesty, trust and open dialogue. We believe in taking responsibility for our environment, implementing strong ethical practices and sourcing natural ingredients and sustainable products. We stand for inclusiveness, beauty and the natural.

The Objective: Visual identity including collateral, signage and website design that reflected the vision for the interior and the clients love affair with feathers and foliage.

The Opportunity: To create an identity that would position Plumage as something quite different in the salon space; a destination not simply for haircuts but for intimate and uplifting experiences.

The Outcome: The creative approach centres on Plumage’s central offer as a salon and bar. A circle representing one and a diamond the other, together they unite for a complete brand experience. Natural earthy colours are used across the collateral to embody the natural space. Illustration and photography give an artisanal quality to the visual identity that aligns with the plumage brand essence.