Snapshot:
Move-in works closely with corporate clients and individual property owners offering a range of custom-designed and standard packages for multi-room and individual applications. With installation services available Australia-wide, we provide furniture packages for new projects and refurbishments, and turnkey solutions for hotels, resorts, serviced apartments, investment properties, private homes, marketing and display suites.

We take care of every last detail - all you have to do is move in.

The Objective: A new visual identity including a suite of print collateral, instore and campaign art direction and environmental branding for office and retail spaces.

The Opportunity: For a one-stop-shop for both businesses and individuals requiring complete furniture packages, we needed to create a flexible identity with the ability to speak to everyone from the individual moving into a new home to a business requiring a complete furnishing solution for a hotel or resort.

The Outcome: We created a playful brand identity and toolkit that could bend and flex to suit the varying requirements of Move-In's clientele. The logo was created so that it could be broken apart and rearranged as a part of the core visual language - much like you might rearrange the furniture in a room. Playful lighting displays, campaigns and installation art at the head office all help build a story that this is a different kind of business; design-centric and client-focused.