Snapshot:
Born of a land of beautiful extremes, MERE is a powerful collision of cutting-edge clinical advancements and super natural botanical and marine extracts, sourced right from Australia’s pristine and biodiverse ecosystem. Pure, potent natural skin care that activates skin at a cellular level, MERE Phytosphere is a future ready fusion of progressive natural bioactives that delivers visible, transformative results.

The Objective: A new brand identity that could communicate the Australian origins of the brand to appeal primarily to an Asian market, where Australian-made beauty brands (‘A-Beauty’) are held in the highest regard due to the quality of ingredients and production standards.

The Opportunity: Create a compelling visual and verbal identity that showcases the power and beauty of Australia’s natural landscape while also highlighting the active scientific hydrating/restorative properties of the products.

The Outcome: The graphics take inspiration from all areas of Australia’s natural biosphere without being overt or predictable. The unmistakably unique and experimental visual approach provides maximum cut-through opportunity within the saturated cosmetics market segment. The custom typography/logotype unites the natural with the scientific, the organic with the structured.